Better Work Career Coaching for Senior, Principal and Executive Professionals
The best candidate doesn't always get hired.
The best-positioned one does.
What is Better Work?
Better Work is a coaching program for senior professionals who have a strong resume and a job search going nowhere. Applying and not hearing back. Interviewing and not converting. Or ready to switch industries and unsure how to explain the move without it sounding like a step down.
That's rarely an experience problem. It's a positioning problem. Hiring managers can't see what you're worth from what's in front of them.
Adam spent 14 years on the other side of that table at Amazon and Boeing. He's read the resumes, sat in the debriefs, and watched good people lose out to weaker candidates who told a cleaner story.
Better Work includes:
- Eight private 1:1 sessions, one for each stage of the search.
- A resume, LinkedIn profile and storytelling deck, written for you. Not a template you fill in.
- A targeting report, so you stop guessing which roles and companies to chase.
- A networking plan built around your actual contacts, plus the messages to run it.
- Weekly office hours, live or recorded.
- Mock interviews with a coach, plus unlimited practice with other members.
- Offer negotiation support, with a full read on salary, bonus and equity.
- Better Work Co-Pilot, where every resume version, contact, application and interview lives in one place.
Who this is for
Senior, principal and executive-level professionals, whether you manage people or not. Usually at least one of these is true:
- You're applying and not getting interviews.
- You're interviewing and not getting offers.
- You're switching industries and can't explain the move cleanly.
- There's an offer on the table and you don't know what to ask for.
- You're doing all of this around a full-time job.
Client Results
Averages across Better Work clients:
Results vary by client, role, market, and execution.
How it works
Seven stages, each with a private session attached. You're not handed a curriculum and left to it.
1. Onboarding
A call with Adam Broda to set the target: the roles you're going after, your timeline, the compensation you need, and how much accountability you want. It doesn't count against your eight sessions.
2. Better Work Co-Pilot
One place for everything the search throws off: resume versions, target companies, who you've reached out to, applications, interviews, notes. Your coach sees the same view you do, so no session starts with "where are you up to?"
3. Clarity + Targeting
The team builds your targeting report first: which roles, which companies, which industries. Then you pull it apart together in a session and cut it down to what's actually worth your time. Most people arrive with far too wide a net.
4. Professional Branding
Three things get written for you: your resume, your LinkedIn profile, and a personal storytelling deck. Built around the roles you're actually chasing, not a template with your name dropped in. This is the part most people can't do alone, because you can't read your own career the way a hiring manager does.
5. Networking Systems
After your networking session the team writes you a Networking Action Plan: who to contact, in what order, and what to say. Most networking advice stops at "build relationships." This tells you who to message on Monday.
6. Interview Preparation
Mock interviews with a coach, plus unlimited practice with other members whenever you want it. Senior interviews aren't a quiz on your resume. They're a test of how you think under pressure, and that only improves by doing it badly a few times somewhere it doesn't cost you the job.
7. Offer Negotiation
When an offer lands you get a full compensation analysis: salary, bonus, equity, and the walk-away number you won't go below. Plus a dedicated negotiation call that doesn't count against your eight sessions. Clients average a 12% increase on the offer they were first handed, roughly $20K.
Frequently Asked Questions About Better Work
Is this a course?
No. There's curriculum in it, but the core is eight private sessions, materials written for you, and a team working your search alongside you
Do I get Adam?
Adam runs your onboarding call and shows up in office hours. Your eight sessions are with the Better Work coaching team, which includes Adam. Adam is apart of the coaching team and does a lot of interview prep sessions.
Do you actually write my resume?
Yes. Résumé, LinkedIn profile and a personal storytelling deck, all written around the roles you're targeting.
Is Better Work Co-Pilot the same as Microsoft Co-Pilot?
No relation. Ours is a job search hub built for Better Work clients.
Do you help with salary negotiation?
Yes. Salary, bonus, equity and your walk-away number, plus a dedicated 1:1 call that doesn't count against your eight sessions. Clients average a 12% increase on the offer they were first handed.
Does this work for career changers?
It's a good chunk of who we work with. The hard part is usually translating what you've done into language a new industry understands, and that's most of what the branding and interview prep are for.
What about cover letters?
We'll help when a specific role calls for one. Most of the weight sits on your résumé, LinkedIn, your story and how you interview.
How many coaching sessions are included?
Eight private 1:1 sessions, one for each stage of the search. Onboarding and the offer negotiation call are on top and don't count against them.
Is this remote?
Yes. Every session runs over video and clients are spread across the country. There's no office to travel to.
We've Been Featured In:
Better Work Client Results and Success Stories
Ready to stop guessing?
Apply and we'll tell you honestly whether Better Work is right for where you are. If it isn't, we'll say so.