Meet Adam Broda
From aerospace to big tech to coaching
Former Boeing and Amazon leader · Career Coach · Forbes Coaches Council Contributor
I'm Adam Broda. I spent 14 years managing engineering and product teams at Boeing and Amazon. I started coaching on the side in 2019, and Broda Coaching became the full-time job in 2020.
Since then I've helped over 400 senior, principal and executive-level professionals land better jobs with better pay. The program is called Better Work.
Forbes published a piece of mine through the Forbes Coaches Council: "Senior-Level Professionals Are Not Starting Over. They Are Transferring Value." It's about repositioning what you already have when you move to a new role, company or industry.
14 Years in Corporate: From Boeing to Amazon
I managed engineering teams at Boeing for nearly a decade, and was acting Director over 150 people when I decided to leave. I moved into tech at Amazon as a Senior Manager of Product Management, building and scaling product, engineering and science teams. The move also bought me more time with my wife and kids, which was the point.
At Amazon I led a program that reached 800,000 employees across global operations. It put me in front of more than ten VPs and gave me visibility with the C-suite. What it actually taught me was how careers get built, not how ladders get climbed.
Across those 14 years I ran hundreds of interviews and read thousands of resumes. I know what hiring managers care about, because I was one. That's what my team and I coach toward: being the candidate they want, not one of the candidates they screen.
My Coaching Philosophy
This isn't about surface-level tactics. It's about working out what actually matters to you, then building a strategy to go after it.
- Mindset first. I've coached people through imposter syndrome, layoffs and burnout. I've lived all three. I deal with anxiety and I'm open about it. Staying grounded when the market feels chaotic is part of the work, not a side note.
- Clarity before tactics. Before anyone touches a LinkedIn profile, we get clear on what you actually want. Career growth without clarity is how people end up burned out in a better-paid version of the same job.
- Quantify what you did. At senior level it isn't enough to say you led a team. You have to show the value you created. Most people undersell themselves because nobody ever taught them how to count it.
Our clients have landed jobs at...
Life Outside of Work
I’ve been married for 13 years. I’m a dad of two, ages 6 and 4. I live in Georgia, coach high school wrestling, and enjoy cycling when I can fit it in.
I’m a former NCAA D1 wrestler, which has shaped much of how I approach coaching today: disciplined, focused, and competitive, but also human. I believe that our careers should support our life, not consume it.
People matter more than job titles or long lists of accomplishments.
